Episode 192 – Using your podcast to grow your business with Jason Croft
Using your podcast to grow your business with Jason Croft is our latest episode of Business Growth Time.
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Watch the Episode on Video:
About Jason Croft :
Jason Croft is the founder of Media Leads, an agency dedicated to a new form of business development – media lead generation. Jason is turning his 30 years of film and video experience and his love of precision interviewing like he’s done with Startup Dallas, The Jason Croft Show, Strategy + Action, and Concentric into a scalable system that allows his clients to shorten their sales cycles and rapidly build their dominance in an industry.
Time Stamped Show Notes:
01:29 – Let’s get to know Jason Croft
- Terry met Jason through his favorite social media platform, LinkedIn.
- He saw that Jason was a podcast host, and he suggested maybe that he do a little home-in-home podcast.
- Jason’s been in the video business and the marketing business for eons.
04:00 – How did Jason get into the podcast?
- Jason said that podcasting was a marketing idea.
- Any business doing this at all, but he is going to keep going because it just lights him up.
- Podcasting for Jason was the first real in front of the camera thing, just as a kind of a means of doing it.
07:41 – What made Jason move into helping others do this now?
- Because it’s a chance for them to put this validating piece of content in front of their audience.
- When that intention is right in a great interview, all that is going on, and it’s a powerful tool.
- He started a show called the Jason Croft Show, which is the most obnoxious style.
13:47 – What they do?
- What they do is to create a sales-generating show for clients for experienced coaches, and consultants who they focus on and work with.
- Bring on strategic partners, people who have an audience of your ideal clients.
- Strategy and action is finding that wrapper, finding those elements and making sure those are in place.
- Making sure that they understand how you help people.
25:45 – When did the Business Growth Time podcast get started?
29:24 – The flow of the podcast show in Business Growth Time
- The importance of just taking a breath, so, the person you’re communicating with, knows that it’s their turn to speak.
32:23 – Why should people do a podcast?
- You shine a spotlight because nobody else is doing it.
- It doesn’t matter if there are 40 million people doing a podcast, if it gives you a chance to talk to that ideal client that you’ve been trying to reach.
- If you’re wired that is when you want that and that lights you up, you know it makes the whole thing easier.
41:25 – Action Steps
- Just jump in and go and it’s fine to start audio only.
- Start, even in the most basic way.
- You don’t have to publish the first one.
- Don’t worry about all the tools and the stuff that you think you need to get started.
43:54 – Where you can find Jason Croft