Episode 168 – Wellness Marketing & Memberships with Dr. Paula Ruffin
Wellness Marketing & Memberships with Dr. Paula Ruffin is our latest episode of Business Growth Time.
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About Dr. Paula Ruffin:
Dr. Ruffin graduated from The University of Michigan in 1988 with a B.S. in Exercise Physiology. While attending The University of Michigan, she did an internship at their weight management clinic and also at the Domino’s Pizza World HQ Corporate Fitness Center. Her primary responsibilities were doing body composition testing, setting up nutrition and exercise programs, as well as, creating incentive programs and wellness plans, for the clients. Now she is focused on wellness and engaging with people along a wellness lifestyle.
As your Chiropractor, Dr. Ruffin is committed to using a ‘whole person approach’ to bringing balance to your life. This approach to wellness means looking for underlying causes of any disturbance or disruption (which may or may not be causing symptoms at the time). Her customized interventions and lifestyle adjustments will optimize your body’s conditions for normal function. Using this unique approach, Dr. Ruffin is able to help you accelerate and/or maintain your journey to good health.
Time Stamped Show Notes:
05:22 – How did it end up being chiropractic work?
- When she was in high school she was always interested in healthy eating, being active, just living a really good lifestyle.
- She helped people with weight loss programs, with nutrition, and she was doing all of this stuff, really young.
12:29 – Reasons Parents Take Healthy Children to Chiropractors
- Chiropractic care can have many benefits for children as they grow and develop.
16:24 – Why everybody should have a private group? Planning on for a Membership
- Your private group allows you to start to have a greater connection with people.
- It starts to grow and build and you get more content in there.
20:20 – What’s Janet’s recommendation on the Facebook groups?
- In the free group, you give them what you should do and when they get to the paid group you give the how to do it.
- Just to do something to give you a push.
24:55 – What were some of the biggest challenge in the Facebook groups?
27:14 – How to Keep Your Facebook Group Active and Engaged
- Start looking at different giveaways and things you can do that revolve around their interests.
- It doesn’t matter what they want, it’s got to be what they want.
31:12 – What’s the Kajabi part?
- The Kajabi part is going to be your barrier of protection
34:40 – What things do you recommend if you want to get people over from the free to that first-level page?
39:32 – What’s her nutrition advice?
- So the nutrition part is never ever, “Is it okay to eat drink, or consume anything that has artificial sweeteners flavors, or colors?”
41:52 – What’s her Physical advice?
- When you’re seated all day, the most critical thing is to do the opposite of what you’re doing.
- Stand up and just expand your head and your neck and your shoulders out, just do that once every 15 to 20 minutes, you will save the stress that collects at the end of the day.
43:33 – Where you can find Dr. Paula Ruffin and her free group
- To learn more about her free group called New Hudson Chiropractic Wellness Center, join here.
- To learn more about Dr. Paula Ruffin, visit her website here.
- For her Facebook page, explore here.
- For her Instagram, visit here.
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