Episode 161 – The Ins and Outs of Podcasting with Jay Wong

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In this episode of Business Growth Time, we discuss “The Ins and Outs of Podcasting with Jay Wong”.

Listen to Episode via Podcast:

Watch the Episode on Video:

About Jay Wong:

Jay Wong is CEO of Podcast Your Brand; a marketing company that builds podcasts that generate hundreds of thousands of dollars for their clients. Their market is very fast-growing, and Podcast Your Brand is uniquely positioned to disrupt the entire industry with its unique approach to generating guaranteed ROI for their clients. They’ve worked with household names like Procter and Gamble. And also smaller emerging brands that they help rapidly accelerate in their category.

Time Stamped Show Notes:

04:10 – Let’s get to know Jay Wong

Jay Wong is CEO of Podcast Your Brand; a marketing company that builds podcasts that generate hundreds of thousands of dollars for their clients.

05:06 – Why he get started with this brand?

He thinks that the marketplace has evolved to a point where now businesses understand that podcasts are a necessity if you’re interested in creating a great community within what you have.
AI’s Influence on Podcasting.

07:18 – Do you Consider Podcasting part of Social Media?

Podcasting it’s not like every other Social Media.
One of the things that makes it highly different is because nobody really knows how many subscribers of podcasters have right now.

09:57 – The Future of Podcasting: Where Is It Going Next?

This idea that it was the power of voice.
Everything could technically get controlled by voice.
We’re seeing bigger and bigger businesses right now leverage the platform and being able to do it in really creative ways.

18:08 – How the iTunes Algorithm Works?

If you want to snag the top place of the iTunes chart, it is necessary that you understand how its Algorithm works.
iTunes and Spotify that probably cover probably 85 to 90 plus percent of that traffic.

22:23 – How to get Your Podcast on Alexa?

Depending on which media host you are using, you could get in there.
It’s about creating original content, but they want to have access to some of these podcasts that are going to inevitably on be on those platforms, as well.

24:44 -Monetize Your Podcast:Ways to make money from your podcast.

When you’re taking that sponsorship business model and applying it to a podcast, one you need a pretty big show for it to even make sense.
We actually use the podcast for what it’s really best known for.
Significantly more returns and your monetization’s a lot more clearer if you try to keep those offers more in-house.

40:50 – How Jay Wong can help you

We help them ultimately take that podcast and turn it into a sales channel for them.
Ultimately, we want to be able to guarantee our results and be able to work with the right people to ultimately add seven figures or high six figures depending on how their business is set up to their top line.

43:09 – Where you can find Jay Wong

Learn more about him and his company, check this out

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