Episode 34 –Kim Garst Social Boom 2015 Tips! Key Takeaways!
Key Takeaways from Social Boom 2015! Social Boom 2015 Tips!
Listen via Podcast:
Show 72 – Key Tips on Webinars
Show 73 – Key Tips on Pinterest
Show 74 – Key Tips on YouTube
What we discussed:
According to Ian Cleary, the Social Boom Event 2015 was energetic and entertaining.
1. Webinars by Nathan Latka, CEO/founder of Heyo, a Facebook app to build in laid-in pages in Facebook;
- Look at a webinar like Blab where it’s engaging.
- Tip #1: Asking questions.
- Tip #2: Bringing somebody on.
- Webinars is like speaking to draw people in or draw them back to you.
2 . Pinterest by Peg Fitzpatrick, works with Guy Kawasaki and Canva;
- Pinterest is not a social media network.
- Pinterest is a bookmarking site, a search engine.
- Great place to be found to index content that you want to go back to.
- Tip #1: Connect with people; make sure you connect with others in group boards, etc.
- Following and connecting with people in your niche.
- Curate other contents that enhance your brand.
- Buzzfeed is a good sample to look into.
- Pinterest is a soft-sell place so broadcasting is a negative thing.
- Tip #2:Engage with friends of your audience that they are engaging with.
- Tip #3: Make sure the Pinterest widget is in your blog.
- Tip #4: Name images before loading it for search and index purposes.
- Tip #5: Custom board covers.
- Tip #6: Seasonal / trending contents are important.
- Tip #7: Add pins daily.
3. SEO by Emeric Ernoult, co-founder of AgoraPulse, a social media tool;
- When writing, think about what your client wants then write for them.
- Keep SEO in mind but let that not be the main focus.
- Talked mainly of tools that may be used: AdEspresso, Pipedrive for CRM, Keyword.IO, InboundWriter.
- 70% of people never return to your website.
- Syed is not against opt ins but there is certain way to time the pop-ups for it.
- OptinMonster is another one of his companies.
- Wufoo is what Syed suggested for the contact form.
- 85% don’t buy the first time.
- One of the best giveaways to collect the emails is the checklist.
5. YouTube by Steve Dotto of Dottotech.
- YouTube is a social network, search engine, resource and builds authority.
- One of the most important things to rank in YouTube is look at how long people stay watching your video. They need to stay over 50% of the time.
- Tip #1: Cut segments of a 30-some-minute video and get the best portions and use it.
- Tip #2: Have a call-to-action and annotations.
Find references on the Social Boom event here.
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