Episode 127 – What Does Your LinkedIn Profile Say About You with JoAnne Funch

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In this episode of Business Growth Time, we discuss “What Does Your LinkedIn Profile Say About You with JoAnne Funch.”

Listen to Episode via Podcast:

Watch the Episode on Video:

About JoAnne Funch:

JoAnne Funch is a marketing consultant, experienced social media and online marketing
strategist. She has worked with hundreds of business clients helping them establish a
marketing process, strategies and implementation of tactics since establishing her business in
1996.

JoAnne especially loves to teach and empower businesses to take control of their social & digital footprint by establishing their voice and implementing strategies. She was an early
adopter of LinkedIn and has been teaching others how to use it effectively to meet their
professional objectives.

She has been a LinkedIn workshop trainer for the University of Minnesota, Business &
Economic Development Department, a guest presenter and speaker for organizations and
conferences locally and nationally. JoAnne works with both private companies and individuals on LinkedIn profile development, corporate training, social selling, digital marketing strategies. She stays at the forefront of the ever-changing digital marketing landscape to ensure her clients stand out in a noisy online world.

JoAnne has a deep passion for relationship marketing, transforming how professionals
connect, engage and grow their business.

You can learn more about JoAnne at marketingdish.com and linkedinforbusiness.net.

Time Stamped Show Notes:

06:24 – JoAnne and Janet are business accountability partners and do weekly check ins with each other

08:35 – Let’s get to know JoAnne Funch

09:40 – Why JoAnne started this business?

She turned to LinkedIn to reach out to people.
She decided to master one social media platform and that one was LinkedIn.

13:58 – Your LinkedIn Profile: How Often Should It Be Updated?

14:40 – Tips for Making a Better LinkedIn Profile

It is important to at least have a picture that is current that represents how you show up professionally.
You have to let people know more about you
Be sure to utilize the header also

21:39 – A Practical Guide to Powerful Keywords in Your LinkedIn Profile

23:05 – Most Important Parts of Your LinkedIn Profile

Background Photo, Profile Photo, Headline, Contact Information, Summary Section, Experience Section, Education, and Volunteer Section.
This is why it’s so much more than a resume, because you get to really tell people more about you.
Add multimedia to your profile…a video, pdf, possibly a speaker reel.
How to reflect experience

35:23 – How Does the LinkedIn Algorithm Work in 2019?

Helpful to connect with former colleagues and alumni from colleges

36:55 – Why LinkedIn Recommendations and Endorsements Should Matter To You

This is so important and makes sure that your recommendations are current every year.
You have to think that LinkedIn is a living document.
Social proof is key right now
Are you managing your online reputation?
How are you showing up

40:11 – JoAnne on re-writing peoples profile on LinkedIn

41:11 – Where to find JoAnne Funch

41:53 – Action Steps

To learn more about JoAnne, visit her website here.

For her Facebook, explore here.

For her LinkedIn page, check this link.

For her YouTube Channel, watch here.

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TO LEARN MORE ABOUT JANET AND WHAT SHE OFFERS:

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