Episode 187 – How TikTok Ads are Rockin’ it for Businesses
How TikTok Ads are Rockin’ it for Businesses is our latest episode of Business Growth Time.
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Time Stamped Show Notes:
02:45 – Tiktok Ads vs TikTok
- In the year 2018, Janet started on TikTok where she uploaded videos about her cats and they got all kinds of views.
- With TikTok advertising, you can run ads on TikTok even if you don’t have an active TikTok account.
04:52 – Just recently, one of her clients results on doing Facebook ads & TikTok ads
- In June, they did $30,000 in ads with Facebook ads, and they made $150,000.
- At $49 per lead on TikTok ads, they are profiting on every lead that they get.
08:15 – Why is TikTok is so good for advertising?
- eCommerce is doing very well with TikTok ads.
- The ads platform is very similar to Facebook, so it’s pretty easy for somebody that knows Facebook ads.
- TikTok user engagement rate is high
11:15 -TikTok Statistics
- There’s a 1 billion users on TikTok, and 3 billion downloads.
- 47% bought something there, 66% shop even when they’re not planning to.
13:14 – TikTok Ads 101: How to Get Started with TikTok Advertising
- There are only 100 characters, so you don’t get to say much in your ad.
- You can’t even use emojis in your copy.
- Your video has to hit the pinpoints or it has to hit the points, which 21 to 34 seconds is what has been taught.
- Everything is worth testing and sometimes it goes, some of the best performing have been over a minute as well.
16:03 – A Comparison Between TikTok & Facebook
- Facebook can last forever sometime it can last a long time.
- TikTok does tend to have creative fatigue (meaning average lifespan is shorter than Facebook) but if we can run ads for months and months at times.
- You have to set up pixels, similar to Facebook. TikTok made the backend in ads manager very easy to use, especially if you are familiar with Facebook Ads Manager.
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