Episode 141 – 10 Digital Marketing Trends for 2020
“Our latest episode of Business Growth Time is all about 10 Digital Marketing Trends for 2020.”
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Time Stamped Show Notes:
02:31 – Digital Marketing 2020: Know the Top 10 Trends
03:17 – #1 Trends: Video
- Video it’s a big thing it’s a big trend and it’s not going anywhere.
- Promoted Video gets even better on Pinterest.
- Janet’s used the tools for creating marketing videos called Wave.video: Free Online Video Maker.
07:01 – Terry’s TedX Detroit 2019
11:40 – #2 Trends: Stories
- Stories are hot and people are really loving stories
- Stories are going to grow, it is definitely going to gain popularity especially on Instagram, but, also Facebook has had great results with stories too.
14:59 – Janet’s tips on How Often Should You Post on Instagram
15:40 – #3 Trends: LinkedIn and Pinterest get interaction
- Pinterest has some pretty good advertising side of things too.
- Our own podcast had the most traffic from Pinterest.
19:22 – Terry’s B2C: Is LinkedIn is a place for B2C?
- Consumers aren’t necessarily businesses but all businesses are consumers.
- 100 percent you can be b2c on LinkedIn it’s definitely known as a business platform.
20:53 – #4 Trends: Authentic Content
- Stories are so hot because people want to see the authentic side of people, not such the polished side.
- Gary Vee earlier was a poster child for authenticity and he’s also the poster child for telling you that you should be on every one of these platforms.
23:31 – #5 Trends: TikTok Craze
- People are crazy about it, they love it, it’s short videos to the point.
- Mari Smith has put a put out there completely that she will not be on it and she completely deleted the app. See post
29:27 – #6 Trends: Content Marketing
- Over the years, putting new content on your website consistently is more important than ever.
- All content marketing including email marketing, you have to be really consistent.
34:13 – #7 Trends: Influencer Marketing
- The superstar celebrity influencer stuff will go up, the real small micro-influencer and a local level stuff will go up.
- 59% of marketers plan on increasing their influencer budget in 2020.
37:00 – #8 Trends: Shopping within Social media platforms
- Shopping within social media platforms it will get bigger and bigger.
40:14 – #9 Trends: Chatbots
- It will still continue to grow and we think consumers are pretty used to the messenger marketing type thing.
- Molly Pittman talking Messenger & chatbots
44:27 – #10 Trends: VR and AR integration in 2020
- Virtual reality is always going to be 20% of what augmented reality.
45:56 – How Augmented Reality and Virtual Reality Can Help Your Social Media Strategy and Digital marketing strategy.
- Virtual reality (VR) on the other hand immerses you in a digital world allowing you to experience something without any physical effects.
- When most people think of VR they think of those big VR goggles but that’s not the only way VR can come into play.
Listen to this episode to discover 10 digital marketing trends for 2020 that will help your business not just survive, but thrive in this age of innovation.
For anyone in digital marketing, change is an integral part of the job. You must keep looking ahead and strive to embrace new technologies, tools and strategies in order to gain an edge over your competitors.
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