Episode 24 – Tips for Developing a Video Content Strategy for Social Media Campaigns with Tim Lewis

Tips for Developing a Video Content Strategy for Social Media Campaigns

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About Tim Lewis:

Tim’s company is visual storytellers that create compelling videos and interactive media for agencies, marketers, trainers,
publishers, corporate communicators and business owners. Marketing videos, promotional videos, meeting and
event videos, training videos and interactive training modules.

Points we discussed in this interview with Tim:

• Tim started his career back in the Army
• Major changes with video in the past 20 years
• Importance of video in social media
• Social media is rocket fuel for more views on your videos
• A sample video content marketing strategy – What assets do you have already?
• Tell your story and define your audience
• Titles to videos in the way customers would ask the question (how-to)
• Remember, YouTube is a search engine
• Measure video effectiveness with analytics tools: Brightcove, Wistia
• Small businesses need to just make sure the quality is good
• Types of cameras: Smartphones can work. Sound is what is so important.
• Title and Description of video on YouTube is critical!  First thing is description should be website.
• Add captions to with keywords to your videos
• Add annotations (clickable hot links)
• Facebook videos vs YouTube videos – how to post
• You can turn off videos at end of yours that pop up
• When embed, use right aspect ratio
• Pin each video to Pinterest

Action Step you should take in the next 24 hours:

Testimonial – Interview your best client. Get them talking about your business!

You can find Tim Lewis at Mastcom.com.

Looking for content ideas to post on your Social Media sites?  Then you will love our Guide!  You can Download the Ultimate Guide to Social Media Content Creation…and it is absolutely free.

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Rather read?  Head here for the full transcript