Episode 45 – Content Strategy Breakdown using STEPPS
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What we discussed:
STEPPS
- S – Social Currency
- How does it take people look to share a product, idea or content? What makes it remarkable enough to share?
It is important here to remember your target audience and focus on content that would interest and excite them. What grabs their attention enough to share? If you relate to your audience and get them to say yes and agree with your content, making it remarkable to them, it is more likely to be shared.
T – Triggers
- Stimuli that we use for association
What’s the problem your target audience is having? How can you fulfill that problem? Trigger the emotion of helping them with that problem.
E – Emotion
- When we care, we share
Are they laughing? Crying? Strike an emotion that makes them care.
P – Public
- Can people see when people are using our product or engaging in our desired behavior?
Do you have a strategy around people using your products? Some possibilities could be testimonials or running a contest to get happy customers send in their pictures or videos.
P – Practical Value
- Content that is useful (or a good deal)
Once again, we really need to think about our target audience and offer the solution to a problem. If it is useful, they will resonate with that content. If you can offer some sort of deal, all the better!
S – Stories
- Broader narrative to wrap our ideas around
Terry’s Recommendation for book: Spin Selling
For Content Strategy Breakdown Infographic: Head here
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