176 – Being Socially Good with Roger Burnett
Being Socially Good with Roger Burnett is our latest episode of Business Growth Time.
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About Roger Burnett:
As co-founder of PromoCares and PromoKitchen, host of the popular, So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book, Red Goldfish; Promo Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the 5th P of Marketing. He makes his living as founder of Social Good Promotions, a purpose-based marketing agency.
Time Stamped Show Notes:
03:44 – Let’s get to know Roger Burnett
- He hosts his own podcast called ” So, You’re in Sales? “
- He’s the CEO of Social Good Promotions so he has been in the
business of helping you put your brand on cool things.
06:02 – What does empathy mean to Roger Bunnet?
- During the pandemic is this idea of same storm, different boats.
- Empathy is your ability, in my mind, to be able to recognize and appreciate the fact that somebody else is in a boat in a storm dealing with some stuff.
- If you’re not capable of being able to appreciate the fact that’s happening for them, you’re going to miss out on all kinds of opportunities to connect with that person on a real and a visceral level.
08:52 – What brought Roger Burnett to where he is?
- When he was 10 years to 17 years old, Roger was told by people that he is going to be a great salesperson.
- He was selling before the world changed and the power of the information became in the hands of the consumer, so, as his career evolved he had to learn how to change his value proposition while at the same time realizing that he really more gratified in sales.
- He was more gratified in sales when they were able to achieve something amazing for their clients than what the money was all about.
13:58 – Why having a story around the goods you give someone is so important?
- Depending on how long you’ve been in the marketplace, you may know what your advertising medium is called trinkets and trash.
- Lots of people who have a closet full of stuff that they bought that they never did anything with because it didn’t really work out for them.
19:51 – Why does telling stories make a big impact?
- Roger trying to help organizations build a strategy around branding themselves better by telling stories that engage other people.
22:12 – Roger shares some ideas on what that first prospect meeting looks like where you get them hooked?
- We have to build trust in all of the parties to have them recognize that this is something absolutely that we all should be doing.
26:54 – Marketplaces are always driven by demand.
- Our ability to do things like conveying corporate culture to a work-from-home environment we’re we’re as good as almost everything out there.
- It’s on-brand and it tells the story well and it conveys the emotion that that sender was trying to awaken in the recipient.
- You can build that same kind of shine for your own brand for your own people if that’s what you want to do.
32:08 – Sales is super hard!
- Sales are super hard and if you don’t have a game plan.
- It’s like trying to go out on the football field and play against an NFL team and you have no playball.
32:36 – Why are non-profits such a great opportunity for Roger?
- Their mission is non-profit focused so their business card says on the back that “We connect commerce with the purpose to help clients tell the story of their brand.”
- They’re trying to live at the intersection of for-profit and non-profit businesses because they are a purpose-driven business.
35:10 – Where to find Roger Bunnet and his book?
- Learn more about Roger Burnett, check out his website
- For his LinkedIn, check this out
- For his Facebook, visit this link
- For his Instagram, visit this link
- For his Podcast called So, You’re in Sales? Listen to the episode here
- The book called “Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact”
- The book he helped co-author really is a case study-driven examination of how businesses who use a purpose-led strategy outperform the marketplace.
- It’s all based on pens and hats and you know all the ways that you’re able to use these items to make your business stand out against the competition in your marketplace so that’s available on Amazon.
38:18 – TEDx Detroit Events
- They’re e all going to hang out at TEDx Detroit and help set a world record for the largest ever TEDx.
Actions Steps:
- “Start getting better at telling the story around why you do what you do.”
- “When someone says what do you do and you answer what you do you’ve probably given that answer 47 000 times and you’re already bored with it but when you answer why you do what you do there’s a lot more passion in that answer. “
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